Ms. Preeti Sharma
The study sample consisted of 524 Indian students who completed a colorism scale which had two subscales: Impression Formation and Attraction. They provided information on their engagement in skin whitening behavior. The results revealed a positive association between higher scores on the colorism subscales and skin whitening practices. Moreover, the study found that anxiety and depression mediate the relationship between colorism and skin-whitening behavior. This implies that anxiety and depression may serve as underlying factors that motivate individuals to pursue skin-whitening methods.